In a small country, which is the 109th in the world in land area, Portugal has been making wines since 2000 BC and part of our evolution and continued success is in our soil and climate. From sand to shale to influences from the Mediterranean Sea and the Atlantic Ocean to diverse microclimates and beyond, our vines have a variety of environments, in 14 wine regions, to create the ultimate expression in wine.
The Wines of Portugal stand out for their wealth of grape varieties and diversity of terroirs, combined with the ancient wisdom and knowledge of its people. With a heritage of more than 250 native grapes and the highest density of native grape varieties in the world, Portuguese wines offer a unique experience, taking advantage also of the diversity of Portuguese terroirs and thanks to the techniques and people who make them. In their diversity, they are versatile and gastronomic. In their quality, they rival the best in the world. In 2026, the Wines of Portugal brand will be present on 4 continents, in em 18 markets: Germany, Angola, Belgium, Brazil, Canada, China and Macau, South Korea, Spain (Wine Tourism) , USA, France, Japan, Luxembourg, Netherlands, Poland, United Kingdom, Sweden, Switzerland, Ukraine and International Wine Fairs.
Under the Wines of Portugal brand, around 86 initiatives will be carried out of which 40 will be attended by producers and 46 not attended by producers.
These initiatives, aimed at increasing the awareness of Wines of Portugal, will be divided into 4 major headings – Events, Education, Promotion and Communication and will continue to focus on the message that the Wines of Portugal remain genuine and with strong Portuguese character.
Find out what Events and Education initiatives Wines of Portugal will be doing in 2026.
