Wine Paris returns in 2027 with a clear ambition: to do better, not simply bigger. As the event’s international reach grows, the priority is to create meaningful opportunities for exhibitors and visitors through business connections, market insight and dialogue.
The 2026 edition welcomed 63,541 trade visitors from 169 countries and 6,537 exhibitors representing 63 countries. International participants accounted for 51% of both visitors and exhibitors. In 2027, the event will further broaden its global footprint, with two Chinese pavilions and first-time participation from Brazil and Canada, alongside a strong presence from established European wine-producing countries.
At a time of shifting trade dynamics and changing consumption patterns, this diversity gives buyers and producers opportunities to explore new origins, diversify sourcing strategies and build relationships across markets. Business remains central: 70% of visitors are decision-makers with purchasing intentions, while 25,958 business meetings were scheduled ahead of the 2026 edition. For 2027, enhanced Business Matching tools and stronger international buyer recruitment aim to make connections more targeted and productive.
The event also reflects the changing beverage landscape through three complementary offerings: Wine Paris, Be Spirits and The Other Sip. Be Spirits brings together established houses, independent producers and emerging brands across categories including spirits, sake, shochu, tequila and mezcal. The Other Sip, formerly Be No, expands its scope to include low-alcohol beverages alongside alcohol-free alternatives.
Knowledge-sharing is another key part of the programme. The Academy, Morning Market Briefings and Voice of the Industry will help professionals explore market trends, trade developments and regulatory change. The Vinexposium Stage will provide a dedicated forum for dialogue between industry stakeholders and public institutions.
By combining business opportunities, international perspectives and expert insight, Wine Paris aims to help the wine and beverage industry navigate change and prepare for what comes next with confidence.
Learn more here: https://wineparis.com/
